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Citrin Legal Marketing CLM
A winning marketing (legal) strategy for the lawyer and the firm under the management of Attorney Ben-Zion Citrin, who specializes in strategic, marketing and media consulting for law firms.

CLM offers a variety of associated marketing services and products, unique to the legal community, while adhering to the marketing threshold requirements of this sector, as outlined in the rules of the Bar Association (Professional Ethics). Citrin, the founder and CEO of CLM, offers clients decades of hands-on experience and proven proactive and successful activities, mostly original, developed by Citrin.

Proper legal marketing, carried out according to a regulated plan, over the years, as an integral part of the firm's activities yields results. Using outsourcing or by means of an in-house professional worker. This is tested and proven.

How does it work? CLM, which specializes in strategic consulting, with emphasis on legal marketing, prepares, in collaboration with the client, the firm and its executives, a detailed work plan for business-marketing development of the firm and its executives.

CLM provides integrated marketing media services that include consulting and guiding of inner and outer organizational processes, at the same time with providing creative solutions through innovative business-marketing tools.

The services are tailored and adapted to large (including mega-firm departments), medium and small firms, boutique and niche firms, as well as independent firms. In addition, CLM provides the firm with comprehensive guidance and advice right from the beginning.

Adv. Citrin knows well the Israeli legal world and is involved in the legal community for decades. For about 15 years as a strategic-media consultant, mainly for law firms and their clients, while before, as a journalist, he "covered" legal areas in various media means. Citrin's knowledge, experience and connections are also reflected in his activity as a lobbyist, registered in the Knesset's lobbying pool.

Attorney Citrin is also recognized as a petitioner, involved in some of the most important judgments of the Israeli judicial system throughout its ages.  During his work, Citrin served as an external strategic advisor to the Bar Association and its senior executives.

In addition, Adv. Citrin is also an arbitrator and mediator, specializing in media crisis management, and following his philosophy studies at Tel Aviv University, he has gained experience over the years as a philosophical and organizational consultant.

Throughout his professional work, spanning more than three and a half decades, he has known and guided, personally and professionally, dozens of firms and hundreds of attorneys - including large, mid-sized and small, boutique and niche firms.

The combination between media background, theoretical and practical knowledge in the various legal specialization fields, and close acquaintance with decision makers and entities from the management ranks of the judicial system and the bureau in all its districts - all enable him to provide his clients with broad strategic and practical advice.

Over the years Citrin has developed unique insights and action plans that have come to fruition upon their implemented in the field. He lectures from time to time in law firms, and qualifies legal marketing and business development VPs of various firms.

CLM service

CLM specialize in providing tailor-made services adapted specifically to the client. Our service basket is inclusive and comprehensive, yet constructed modularly, to enable benefiting from some of the services. CLM is designed to provide services to firms of all sizes, from large firms to one lawyer establishing an independent home firm. Following are the highlights of our integrated marketing media basket:
Business-marketing plan - which includes firm branding, building a brand identity, ethical branding and rebranding; and, positioning the firm vis-a-vis its competitors, while segmenting the market and differentiating the firm vis-a-vis potential clients and new target audiences.
Existing customer retention programs and potential customers' mobilization.  

Recruiting new clients based on advanced and unique models
Development, organization and management of customer conferences, participation in conferences, seminars and professional events
Advice and guidance - contribution to the community, sponsorship, pro bono activities and public activity
Ranking - inclusion in Israeli and international ranking guides
Advice and guidance - integration into international networks
Media and New Media - public relations and press relations trough every exposure mean
Advertising design and management and a marketing-image campaign in both traditional and new media
Digital - advice and guidance - designing a firm website, designing a newsletter, blog and professional/image mailing to target audiences
Social networks - advice and guidance  - operating in the content worlds, such as Facebook, LinkedIn, Twitter and the like; forums; sponsored advertising and image design online in in search engines
Goodwill management in the legal worlds, lawyers' community, traditional media and new media
Advice and guidance   - image change, areas of activity and addressing new target audiences and inner-organizational changes in the firm
Lectures and training for executive partners, partners and senior staff at the firm
Training of professional personnel, legal marketing VPs at the firm
Representing the firm within the organization and outside it with regard all extra judicial matters
 
Citrin Legal Marketing CLM
A winning marketing (legal) strategy for the lawyer and the firm under the management of Attorney Ben-Zion Citrin, who specializes in strategic, marketing and media consulting for law firms.

CLM offers a variety of associated marketing services and products, unique to the legal community, while adhering to the marketing threshold requirements of this sector, as outlined in the rules of the Bar Association (Professional Ethics). Citrin, the founder and CEO of CLM, offers clients decades of hands-on experience and proven proactive and successful activities, mostly original, developed by Citrin.

Proper legal marketing, carried out according to a regulated plan, over the years, as an integral part of the firm's activities yields results. Using outsourcing or by means of an in-house professional worker. This is tested and proven.

How does it work? CLM, which specializes in strategic consulting, with emphasis on legal marketing, prepares, in collaboration with the client, the firm and its executives, a detailed work plan for business-marketing development of the firm and its executives.

CLM provides integrated marketing media services that include consulting and guiding of inner and outer organizational processes, at the same time with providing creative solutions through innovative business-marketing tools.

The services are tailored and adapted to large (including mega-firm departments), medium and small firms, boutique and niche firms, as well as independent firms. In addition, CLM provides the firm with comprehensive guidance and advice right from the beginning.

Adv. Citrin knows well the Israeli legal world and is involved in the legal community for decades. For about 15 years as a strategic-media consultant, mainly for law firms and their clients, while before, as a journalist, he "covered" legal areas in various media means. Citrin's knowledge, experience and connections are also reflected in his activity as a lobbyist, registered in the Knesset's lobbying pool.

Attorney Citrin is also recognized as a petitioner, involved in some of the most important judgments of the Israeli judicial system throughout its ages.  During his work, Citrin served as an external strategic advisor to the Bar Association and its senior executives.

In addition, Adv. Citrin is also an arbitrator and mediator, specializing in media crisis management, and following his philosophy studies at Tel Aviv University, he has gained experience over the years as a philosophical and organizational consultant.

Throughout his professional work, spanning more than three and a half decades, he has known and guided, personally and professionally, dozens of firms and hundreds of attorneys - including large, mid-sized and small, boutique and niche firms.

The combination between media background, theoretical and practical knowledge in the various legal specialization fields, and close acquaintance with decision makers and entities from the management ranks of the judicial system and the bureau in all its districts - all enable him to provide his clients with broad strategic and practical advice.

Over the years Citrin has developed unique insights and action plans that have come to fruition upon their implemented in the field. He lectures from time to time in law firms, and qualifies legal marketing and business development VPs of various firms.

CLM service

CLM specialize in providing tailor-made services adapted specifically to the client. Our service basket is inclusive and comprehensive, yet constructed modularly, to enable benefiting from some of the services. CLM is designed to provide services to firms of all sizes, from large firms to one lawyer establishing an independent home firm. Following are the highlights of our integrated marketing media basket:
Business-marketing plan - which includes firm branding, building a brand identity, ethical branding and rebranding; and, positioning the firm vis-a-vis its competitors, while segmenting the market and differentiating the firm vis-a-vis potential clients and new target audiences.
Existing customer retention programs and potential customers' mobilization.  

Recruiting new clients based on advanced and unique models
Development, organization and management of customer conferences, participation in conferences, seminars and professional events
Advice and guidance - contribution to the community, sponsorship, pro bono activities and public activity
Ranking - inclusion in Israeli and international ranking guides
Advice and guidance - integration into international networks
Media and New Media - public relations and press relations trough every exposure mean
Advertising design and management and a marketing-image campaign in both traditional and new media
Digital - advice and guidance - designing a firm website, designing a newsletter, blog and professional/image mailing to target audiences
Social networks - advice and guidance  - operating in the content worlds, such as Facebook, LinkedIn, Twitter and the like; forums; sponsored advertising and image design online in in search engines
Goodwill management in the legal worlds, lawyers' community, traditional media and new media
Advice and guidance   - image change, areas of activity and addressing new target audiences and inner-organizational changes in the firm
Lectures and training for executive partners, partners and senior staff at the firm
Training of professional personnel, legal marketing VPs at the firm
Representing the firm within the organization and outside it with regard all extra judicial matters